Our story began in 2014 in a busy London barbershop. Two barber chairs, lots of strong coffee, loud music and some serious soul. Gents of London was born. We believe in quality, care, and creating unique hair styling products that everyone can enjoy. Our hairstyling range combines premium ingredients and classic design to create unique, authentic styling products. Inspired by a traditional London barbershop, we hope they will inspire you too.

At Gents of London we take a thoughtful approach to all components of our hair styling products and their entire lifecycle. Our men's grooming products take inspiration from fashion, music, British subculture and the people of the city we love - London.